Digital Marketing / Internet Marketing / Online Marketing are one of the very most used terms of the today. However, it is sadly just a bunch of jargon for a lot of the individuals who hear it and put it to use to convey their mind. What precisely is digital marketing and what part of it is essential for today’s business person? We’re here to break it down for you in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms to be able to hold onto your loyal consumers along with boost your reach to new potential target audience swiftly.
That is it. That is what Online marketing is. There are some further questions that require attention to fix your confusion; such as for instance:
Is digital marketing exactly like social media marketing marketing?
The solution is yes. Digital / Internet marketing is really a wider concept as compared to social media marketing marketing in the sense that, all social media marketing platforms stored procedure vs function are available digitally i.e. via the internet. However, you will find other platforms which come under digital marketing apart from social media marketing marketing.
What are the concepts and platforms of digital marketing?
The search engines that individuals use to locate our queries and requirements have been in themselves a humongous platform for online marketing. This concept is named “Search Engine Marketing” or SEM.
Search Engine Marketing is marketing of your product on search engines such as for instance Google and Bing by Yahoo. This platform is of utmost importance for businesses which are in to a B2B industry.
Another concept that comes beneath the wing of digital marketing is “Search Engine Optimization” or SEO. Search Engine Optimization is really a means of developing your website’s content in ways which allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results on the search engine; helping us to have a better hand at SEM.
SEO is really a primary necessity of any and every website owner because it can help you be noticeable among the ocean of websites we see today.
Social Media Marketing is really a concept that comprises of campaigns designed to market your product or service on social media marketing platforms such as for instance Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a good tool when it comes to products that have a B2C segment.
There’s an appealing concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple times. It could be viewed as following your consumer on various platforms, websites and showing your personalized ad copy in their mind to be able to keep reminding them about their trip to your website https://tutarchive.com/difference-between-stored-procedure-and-function/.
And also this enables us to focus on another factor called Consumer Lifetime Value wherein we are able to increase our reach to existing customers and improve our ROI from these consumers through various practices such as for instance Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.
However, for a great digital / Internet marketing experience, a campaign must be developed using all the aforementioned mentioned platforms.
How is digital marketing distinctive from traditional marketing?
Digital Marketing is economical with regards to better reach and results.
Internet Marketing enables you to target specific audience based upon demographics, interest and devices.
Internet Marketing gives us factual data which can be statistically analysed. For example, if your hoarding is marketing your product, you have no clue how many people saw the hoarding, read the content and actually became customers because of this hoarding. However, in Digital marketing, say we run a campaign marketing exactly the same product, we are able to analyse the information created by different marketing platforms that may show us how many people saw the item, how many actually became consumers and which consumers came via which of the used platforms. This permits us to find glitches inside our campaign and focus on it to create it even more action driven.
But then should traditional marketing be stopped completely?
Obviously not! Traditional marketing, actually, paired with digital marketing can provide results superior than just traditional or digital marketing.
However, a very important factor that individuals mistake about digital marketing is so it can be done for free. It is true to a degree; however, to have the very best results, digital marketing will need an unbiased budget. Money must be set aside to manage to exploit most of the opportunities that digital marketing provides to your organization and its glorious future.