There has been much talk over the years on how to revitalise the older the main Pialba business district. I personally believe there’s one fundamental problem that needs addressing. We need to have a suburb called Hervey Bay City which incorporates the CBD area. At present the CBD lies within the suburb of Pialba & fringe CBD in Uraween, therefore confusing many outsiders on where in actuality the CBD is. It is also hard for businesses to brand themselves on a state, intrastate or international level if they write there address down as Pialba, which means nothing beyond your region. The region has spent countless dollars branding the town as a destination, but there’s no actual the main city called Hervey Bay, we simply officially have the Bay of Hervey Bay.
In the new age of technology it is very important to acquire a clear brand out available in the market place, because customers are now doing most of the research via internet with search engines such as for example Google. Someone sitting in Sydney looking to complete business in Hervey Bay isn’t going to find a suburb such as for example Pialba; they recognise the brand of Hervey Bay, in the same way they’d key in Maryborough or Brisbane.
The problem goes way beyond normal branding, it gets reflected in property magazines& websites that show property values for all the different suburbs in around the location, but there’s no suburb of Hervey Bay. Apple Cider Vinegar Gummies with CBD Many Weather maps don’t recognise our area, look at most of the state and national newspapers; they bypass Hervey Bay in their maps, although many towns with far smaller populations are shown. A few of the evening news weather maps do the same. Go to many search engines for travel, such as for example Google maps, RACQ, and the precise location of the city differs and you do not get a clear or consistent location of where in actuality the CBD is. It doesn’t exist beyond council’s town planning scheme.
As a person who works within the CBD and does lots of commercial business state wide & interstate, it’s a source of constant confusion and very difficult to obtain accurate statistics to reflect CBD sales, populations, values etc. It is also hard to explain to anyone interstate that there is no CBD suburb and section of Pialba or Uraween covers the CBD.
I think it will be a fantastic branding exercise for Hervey Bay to have a clear identity because of its City Heart. Also with the new Fraser Coast Regional Council it may promote two CBD centres. This will be beneficial to business to all or any come under a regular Brand.