Just about a year ago, a peer of mine talked about how he preferred I called him in the evenings just so he didn’t get charged for the calls. The “evenings and weekends free” concept has been around for some time now, but had recently started initially to fade away. Many years ago, Canadian cellular companies offered many bells and whistles to attract customers for their side of the pond. This however has started to fade away. I recall an occasion when Fido had free Fido-to-Fido calling, unlimited evenings and weekends, in addition to unlimited incoming calling. Additionally, you could get these features in almost any plan and never having to pay extra. Since those days, Rogers had bought out Fido and a lot of those wonderful gimmicks started initially to fade away.
Until recently, the cellular phone industry has been one big oligopoly. Three major players Rogers, TELUS, and Bell, have been setting and matching their prices to take advantage of customers. They’ve even tried to full cover up the Wireless Number Portability act for the absolute most part, an act law that allows cellular customers to take their cell telephone number using them when they opt to go on to another service. Telus tv support Moreover, they have customers locked in to an agreement – a factor that explains why Canada’s cellular phone market is competitively inactive for the absolute most part.
Now, you can find new players to alter the game. They will be playing a brand new game, however – the game of unlimited. In December 2006, WIND Mobile, an entirely new cellular launch, launched in Toronto. WIND Mobile is just a subsidiary of Globalive Communications. Their aim was to produce plans which were built around customers’needs. They give you a wide selection of plans and don’t charge for extras, unlike other cellular companies. They even give you a few unlimited plans, a concept that’s considered a no-no amongst the big-three. Their ad campaigns feature around the consumer, hence portraying them as a consumer’s advocate. Their website was created more as a discussion piece and less such as for instance a corporate eye-sore. In the four months since their launch, they have already attracted over 35,000 subscribers.
Another up-and-coming player to watch out for is Public Mobile. Their launch date is defined for the month of May, yet they have already exposed a complete of 25 stores within their operating cities, Toronto and Montreal. They want to launch with only one cellular phone plan – one they believe will attract an entire slew of customers. The proposal is straightforward – unlimited talk and text for the price tag on $40 a month. Although this will attract many phone yakkers and texters, I still think they’re missing a huge market. They are missing out on the normalites – the category of individuals who don’t spend most of these waking hours on the phone. These folks spend only $25 – $35 monthly on a cell phone plan. However, Public Mobile might attract those cellular phone users who end up spending over $60 because of overuse.
Both WIND Mobile and Public Mobile will attract lots of attention over another few months. WIND Mobile, however, will be getting a lot more fans due to their early move into the unlimited market in addition to their modern selection of mobile devices. As of this moment, I is likely to make the prediction that Rogers, TELUS, and Bell, will be reducing their price or offering more gimmicks to retain their existing customers. As for the future, I am also predicting that both, WIND Mobile and Public Mobile will be raising their prices to fit the big-three, but only after they have attracted an adequate number of customers. Yes, this does imply that they may you need to be as arrogant because the big-three in the near future. For now however, if you should be paying too much for the cellular phone bill, try something new for a change. Go with the underdog and show your present cellular phone company who wears the pants in your mobile relationshipRead More