If there’s anything audiences look for in a brand found online, that would be accessible customer service. This is because they have questions that require answers right on the dot, and while websites do have their hotlines and email addresses posted on their pages, these could not necessarily be accessed. Often times, clients are left frustrated especially once the response team doesn’t get to them right away. Consequently, these customers might rant in other places, such as for example blogs and forums, which often spread negative publicity for your brand.
To help solve this predicament, some brands have got their customer care panels to social networking, such as for example that of Facebook and Twitter. The cause of this really is simple: they have fans and followers who are online all the time, and they reach to answer the queries of their supporters faster than taking calls or answering emails.
So how do turning your Facebook page or Twitter account right into a customer care community be of help in growing your organization? Actually, there are numerous benefits, such as for example:
1. You get to build better transparency along with your customers. Transparency is what customers look for probably the most in virtually any business, especially those who operate online. Since your customers don’t actually see the manner in which you run your organization, the do transactions with you on the cornerstone of trust. By being available for queries on different platforms, including social networking, your audience may well be more comfortable in doing long-term business with you.
2. You obtain a better perspective of how to improve your business. When you have your brand on social networking, it’s normal for you yourself to receive rants and raves from your fans and followers. Their comments may not necessarily be about praise and commendations, however you can see how they view your organization all together, and from there you’ll find approaches to improve. You get to gather ideas and tips that may help in boosting your brand against your competitors in the industry.
3. You can provide reminders and updates faster than email. There are times when customers don’t read your notifications, such as for example system updates, reminders and change of terms. This is often due to your email landing on their spam folders, or they only don’t open your messages. However, if you post your messages on your own social networking applications and spread them to different networks, you can expose your words to your audience right on the dot. They have informed in probably the most convenient manner, and additionally, they perceive you as a brand that truly cares for his or her business.
Turning your social networking profiles into customer care dashboards usually takes lots of effort initially, and at times you could delegate a team to accomplish the response work.smm panel However, the main thing to establish in this strategy would be to make sure that all comments and inquiries are answered accordingly and punctually. In this manner, fans can see that you are a brand they can depend on, when you are always online to respond to their needs.
Bing Rolls the Dice on Social Media
Word continues to spread about the newest search that Bing will soon unveil. Drawing from the mountain of data that Facebook has made open to Microsoft, the newest search will provide a customized and centralized internet search engine results page.
Microsoft had been using data from Facebook likes (just as Google has been using data from the +1s), but the revamped search page would have been a different vision.
The page will contain three panels. The left panel would be the standard search results that you’d expect to see. The middle panel will offer interactive features, such as for example maps or the ability to purchase movie tickets or reserve hotel rooms. The right panel – the pride and joy of the newest look – will gather together all the relevant data from friends and family on Facebook. You’ll be able to see recommendations from friends, but you will also be able to post questions for friends entirely on the search page, because of greater integration between Bing and Facebook.
The social panel will also include relevant tweets from anyone, whether you follow them or not.
Based on Bing, they found that people didn’t want recommendations from their friends on social networks commingled with the typical search results. I personally agree. I’ve had to set my Google searches to prevent that.
Why is Bing’s approach so interesting is just how it separates but in addition brings together. It keeps standard search results and friend recommendations separate, but after that it brings together the functionality of searching and interacting.
That’s where I do believe Microsoft is on to something.
It’s becoming popular for people to show to other software that brings together all of their social networks. You start piecing together Facebook, Twitter, Google Plus, Tumblr, Pinterest, and numerous other social networks, and all of it becomes a little overwhelming. Each network interests a particular part people, but maintaining them all takes time and effort.
Helping people maintain their social networks will remain a strong business model.
Although Bing isn’t doing that specifically, Microsoft is building on that idea and centralizing searching and interacting. Rather than bouncing between Bing and Facebook, you can just type questions or require recommendations from specific friends directly into the search page.