A lot of the people I enter into connecting with wish to be celebrities. I’m not speaking about actors or musicians, or the Hollywood types, but instead people who brand themselves and their product or service and become so successful that people identifies them with it.
So, you’re an entrepreneur, a small business owner, or an artist, and you want to dip into or own your corner of the market. Having a good product, message, or idea simply isn’t enough-at least in this economy. In order to be truly successful, you need more. You need You! You must end up being the chief marketer and frontman, earning the approval and trust of people before they’ll invest in you or your product.
To put it just, you’re going to own becoming a celebrity, branding yourself so that individuals identify you along with your. Tiger Woods could be the industry Sean Connery’s Net Worth celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The single thing these people have in accordance is they’ve branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are now synonymous in what they do.
Sound tough? It can be. That’s why we developed these five must-do steps to help you build your own celebrity brand and raise your net worth.
Step One: Create a flawless plan using the 30-thousand level view. Where would you see yourself 1 year from now? 5 years? What intellectual property have you got to provide? How do you monetize it?
Step Two: Write a guide establishing yourself being an authority. If you can’t write it or don’t have time, hire an author to create it for you or a good editor who will pick up your manuscript. Employing a traditional publisher or self-publishing, authoring a guide builds your base, generates revenue, and markets your message. It automatically enables you to a sought-after expert in your field.
Step Three: Exposure, exposure, exposure! Create a PR and marketing strategy which includes broadcast and print media, television, Webisode on MSN, social networking, etc.
Step Four: Develop intellectual property, including ancillary and derivative products. Got a guide? Consider adding audio and video CDs, newsletters, blogs, and additional products.
Step Five: Plan your work and work your plan. Map your goals. Set yourself up for future books by not offering the store along with your first book. Give your followers grounds to want more! Plan your success by taking yourself from where you stand to every place you want to be down the road. Kathy Ireland made it happen, so did Suzanne Sommers. They had a career, built a following, and used it to produce an empire by becoming a picture and authority for products in entirely different industries.
Those will be the five key steps between you and fame! Build your brand and take the first faltering step toward learning to be a celebrity. The stage is yours, start climbing!
Alicia Dunams helps business owners become published authors and industry experts. Her clients include best-selling authors who’ve appeared on national media outlets such as for example 20/20, CNN, and The New York Times. These “authorpreneurs” are adding a huge selection of tens and thousands of dollars to their bottom line – all by leveraging their published books.