Gift Certificates can be quite a great revenue producer during 4 seasons, however your purchases will really increase around Birthdays and Holidays especially ahead of Christmas. It is a superb idea to feature this gift certificate sale following Thanksgiving.
December may be the busiest month of the season in the event that you effectively handle gift certificates. Let me inform you about a good promotion.
If you acquire a minimum increment of a $100.00 in gift certificates between Thanksgiving and the very first of the season, you’ll receive a $20.00 “Bonus” Guest Certificate FREE. This twenty dollar bonus is a superb way to boost your December sales. Some restrictions affect the Bonus Guest Certificates. The Bonus Guest Certificates are just good from January 1st until March 31st and can not be redeemed for cash. This is designed to drive your business on the very first 3 months of the season which are traditionally three slow months. This promotion brings business in during this slow time and it encourages and drives the sales of gift certificates during December and no less than $100.00 advances the transaction size 컬쳐랜드 현금화. Those Customers who used to spend $50.00 or $75.00 on gift certificates now spend $100.00 and then get $120.00 / $20.00 which must certanly be spent after the very first of the season and before March 31st.
You may think that this can be a big discount, giving a $20.00 ADDED Bonus Guest Certificate. But, you’ll need to recognize that ultimately 50% of the Guest Certificates don’t get redeemed. The 16.66% discount amounts to no more than 8% because not most of these Guest Certificates get used. The sales results is going to be very impressive.
You are able to promote the sale of gift certificates during your newsletter and through posters tastefully done in the Restaurant and on your website. If you have 10,000 customers and only 1% participated in the purchase of gift certificates at the minimum purchase of $100.00, this might be $12,000 in purchases. If you may have a 10% return, it would be $120,000.
Putting a passionate table in the entryway of the Restaurant would make it an easy way for the Guests to purchase the gift certificates and take the task away from an already busy staff. The sole responsibility of this Employee is always to sell the gift certificates. This will be a great temptation for the Guests to purchase while they are visiting your Restaurant. You’d put the gift certificates in a wonderful gift envelope for the Customers, according to the dominations they need (i.e. $20.00).
The important thing to increasing and pushing the sales of Gift Certificates is through outstanding dining experiences.
If the Guest “feels good” about their dining experience and they see a dining table display sign like the main one below, sales of gift certificates will soar during December.
One Restaurant location, after investing in the dedicated table, increased their Gift Certificate business by 37% for the very first year and then yet another 6% ab muscles next year. This is a big boost to gift certificate sales. It has also dramatically increased the sales for the very first quarter of another year through the Guest Certificate.
The redemption on the “bonus” Guest certificates was just about 50% which puts your discount of 16.66% to 8.33%. If the Gift Certificates were given in $20.00 amounts it means that you’d make five parties from the $100.00 sale.
Bonus Discount – The “Bonus” Guest Certificate only includes a three month life. This is a very easy promotion and it works. By and large, individuals who buy the gift certificates are loyal Customers and it offers you the chance to “reward” their patronage. The “Bonus” Guest Gift Certificate is really a different size and color compared to regular Gift Certificate. Regular Gift Certificates may be $20/$25/$50/$75 or $100.00 amounts. If the Guest did not have a choice, I would give them 5 – $20.00 Gift Certificates for $100.00 and 1 – $20.00 Guest Certificate.Any denominations may be combined to really make the $100.00 special and then receive $120.00 worth of value. The redemption rate on regular gift certificates are about 80%, therefore 20% aren’t redeemed, while only 50% of the Guest Certificates are redeemed and they should be redeemed before 31st March another year.
Gift certificates are an ideal solution for almost any special occasion. From celebrating birthdays, graduations and weddings to inspiring higher business performance, gift certificates are always a delight to receive. If you should be unsure what to obtain for an individual but guess what happens restaurant they like then Gift Certificates is the way to go.